Starting my second decade at the Crosby

Once again, my favorite week of the year has rolled around. No, it’s not Spring Break, or even Christmas vacation – it’s Crosby Week.

The poster for the first “Crosby” hints at the
fun-loving nature of the event in the early days.

For those in my audience who are below the age of, say, 50, “the Crosby” (officially the “Bing Crosby Pro-Amateur Golf Championship”, aka “the “Crosby Clambake”) is what the AT&T Pebble Beach Pro-Am was called before AT&T brought a bucket of money to the table and started a decades-long run as presenting sponsor of the tournament. Started in the 1930s by crooner Bing Crosby (you youngsters can Google him) as a weekend get-together  for a bunch of his showbiz friends at Old Brockway Golf Course on Lake Tahoe’s North Shore, the tournament was later moved to Rancho Santa Fe, just north of San Diego, where the event’s pro-am format began. Bing would pair touring pros with amateur players drawn from the ranks of his show-business friends and the member of the Lakeside Golf Club in Hollywood, where he was a member (and five-time club champion).

The event came back from a 1942 wartime postponement with a move to the Monterey Peninsula in 1947, where it was played at Pebble Beach Golf Links and a rotating cast of supporting courses such as Cypress Point, the Monterey Peninsula Country Club’s Shore Course, Poppy Hills (home of the NCGA) and Spyglass Hill, over the years. In 1986 the people at AT&T bought out Bing’s widow, Katherine Crosby, changed the name of the tournament, and have been carrying on the tradition ever since.

My own history with this tournament started with watching it on TV as a kid growing up in nearby Salinas. I didn’t play golf, nor did any of my friends or their fathers, but everyone we knew watched the tournament. When I finally got interested in golf, many years later (thanks to the golf writing of Dan Jenkins…) and started playing and then writing about golf, I was lucky enough to get a foot in the door of the golf media world as a part-time freelancer, and get the privilege of entry to the media center at Pebble Beach for this event.

I actually wrote about this event for the first time in 2011, the year that saw long-time celebrity entrant Bill Murray and his then-new pro partner D.A. Points score the historic double, their team taking the pro-am trophy while Points won the pro event. I wrote that article (Cinderella Story) based on watching the event on TV at home, but two years later I was walking into the media center in the conference rooms above the Pebble Beach Gallery shops, a 50-something semi-rookie (I had started my official golf media career the previous year at the 2012 U.S. Open at the Olympic Club), rubbing elbows with the men and women who do this for a living.

I have covered the event every year since (though physically absent during the lockdown year of 2021), so the 2023 tournament marks my eleventh go-round, and the first year of my second decade as more than just a fan of the event.

In that time I have made friends amongst the ranks of the people who cover sports for a living. I kept my ears open and my mouth shut (for the most part), learning what I could from the pros in what used to be called the “press room”, and have enjoyed enlightening conversations with the likes of Bay Area sports writing legend Art Spander; the San Francisco Chronicle’s Ron Kroichick; and Mark Purdy, the now-retired sports maven for the San José Mercury News. When my first media affiliation, with the Examiner.com website, ended with the site’s demise in 2016, the connection I had made with the NCGA through my fellow Salinas homeboy and now NCGA Communications Director, Jerry Stewart, has kept me “in with the in-crowd” (PGA Tour press credentials are not available to freelancers without an affiliation with an acknowledged media outlet.)

It has been a privilege to walk the cart paths of Pebble Beach and the affiliated courses over the past decade, and to write about the events that transpire over these four days. I have seen a varied cast of characters leading and even winning this event, from big names like Phil Mickelson (twice) to no-names like Ted Potter, Jr. (sorry, Ted), and the storied venue and its companions in the rota haves never failed to provide drama and excitement – not to mention the best scenery on the PGA Tour. I look forward to at least a few more years of bringing my audience the stories from Pebble Beach (I’m no spring chicken, after all…) and hope that people enjoy reading about it as much as I enjoy writing about it.