PURE Insurance / First Tee event deserves some love—even up against the U.S. Open

It has been a tough couple of years for the PURE Insurance Championship at Pebble Beach, the PGA Tour Champions event that benefits the First Tee. In 2019 the tournament was scheduled against the Safeway Open, the PGA Tour’s opener that is held 2-1/2 hours north of Pebble Beach, at Napa Valley’s Silverado Resort and Spa. The two events effectively bracketed the Bay Area, and despite the obvious attraction of Pebble Beach, the big names/big hitters of the main tour are perhaps a little bit sexier for the mainstream golf fan. Then came 2020—the year when everything changed.

The panorama that greets you as you walk from the Lodge at Pebble Beach down to the 18th green is one of the finest views in golf. (photo by author)

As shelter-in-place kicked in and sports, along with everything else, shut down, the whole schedule was up in the air. The possibility of events being cancelled, even events that were months in the future, loomed large. Eventually golf came back—the first pro sport to do so, with extensive, comprehensive safety measures in place—though with big changes in the schedule, and the biggest change was the rescheduling or cancellation of the majors.

The grandaddy of them all, the Open Championship, was cancelled outright for 2020, as the British Isles struggled to get a handle on the pandemic and lagged behind the United States in reopening golf courses for recreational play. The PGA Championship was pushed back from March to August—a gloomy time of year for its venue, TPC Harding Park in San Francisco, but the change produced a thrilling, much-watched tournament. The Masters—that odd championship of nothing which is pretty much a major just on the strength of the memory of Bobby Jones, and because the green jackets of Augusta National want it to be—was delayed to November, and the United States Open, which is a championship, was pushed back to September.

Therein lay the rub, at least as far as the PURE Insurance Championship was concerned, because the USGA settled on a week in mid-September, the same week in which the PURE Insurance/First Tee event was scheduled, to put on their national championship. In a week that could have belonged to the PGA Tour Champions on the basis of the tournament venue alone, the spotlight was stolen by the national championship.

No offense to the rest of the PGA Tour Champions schedule, but the PURE Insurance event is pretty much the class tournament of the tour. I mean, come on—the venue, the charity… the venue (pardon my bias, but I am a Central California local, born and raised in Steinbeck Country.)

In a normal year play in this event is split between Pebble Beach Golf Links and Poppy Hills, the home course of the Northern California Golf Association, and the pros play with junior playing partners from First Tee chapters all across the country; but even scaled back in this pandemic era, playing as a pro-am, no juniors, and only at Pebble Beach, the event is worthy of the golf world’s attention.

Except for a two-year period (2011 and 2012) when the event was held in early June under the generally overcast “June gloom” skies that locals know so well, this event has reveled in the glorious late summer/early autumn weather that the Monterey Peninsula and the Central Coast basks in after enduring the chilly gloom of summer. There’s pretty much no finer place to be than the Monterey Peninsula at this time of year, and that might have something to do with the star-studded field that the tournament has drawn this year.

Els, Furyk, Couples, Love, Montgomerie, Langer, Singh, Jiménez, Cabrera—these are just some of the names that appear on the leaderboard this year. Major champions during their PGA and European Tour careers, most of them, along with other players who hit their stride later in life and have enjoyed great success in the post-50 era of their careers.

Don’t get me wrong, I love our national championship—but even setting aside my local bias, this is a tournament that deserves some love. Like every professional golf tournament on every tour, this event provides a great boost to local charities—even without the income from ticket sales besides benefitting the First Tee, the Monterey Peninsula Foundation distributes profits from this event and the AT&T Pro-Am to a wide variety of worthy causes in the Monterey Peninsula area.

It’s a tremendous shame that this event isn’t able to have spectators on site this year, but with any luck this tournament, and all the others on the schedule will be back to something like normal next year. It’s a great venue, with a great charitable footprint, and a slew of recognizable championship-level names on the scoreboard—with all that going for it, if the PURE Insurance Championship doesn’t deserve some of your viewing time, this week, even when the U.S. Open is on your TV and/or computer screens, I don’t know what does.