Earlier this week Morning Read pundit John Hawkins posted an opinion piece about the AT&T Pebble Beach Pro-Am entitled “Pebble Beach deserves better fate with PGA Tour”, in which he opined “A golf tournament at Pebble Beach in February is like Christmas in June”. The gist of the article is that this magnificent seaside venue deserves better than to be saddled with a February slot in the schedule and a hit-and-giggle pro-am. Among his suggestions? Make Pebble Beach the venue for the Tour Championship, in August.
After the statement above, Hawkins went on to write, “…instead of hosting a premium event in glorious conditions on prime-time television, Pebble peddles a Saturday full of Bill Murray in a multi-venue pro-am featuring some of the most inclement weather known to golfkind.”
Let me say this right now – Hawkins hasn’t got a clue. He tries to spin the piece as if he is suggesting improvements to better showcase this iconic venue, but what he doesn’t get, among other things, are the traditions of the event.
The Pebble Beach Pro-Am, in its original incarnation as the “Crosby Clambake”, originated the pro-am format, and still defines it. The event started in 1937 at the San Diego-area’s Rancho Santa Fe Golf course when Bing Crosby got a few golf pros and entertainment-business friends together to play golf and raise money for local charities. The original “Clambake” went into hibernation in 1942 due to the onset of World War II, and was revived in the familiar Monterey Peninsula location in 1947.
Another prominent California-based pro-am golf tournament, the Palm Springs-area event now known as the Desert Classic, is a copy-cat that got its start when Crosby’s “road movie” co-star Bob Hope decided that he wanted to host a pro-am tourney of his own. It’s a tried-and-true formula that draws legions of spectators. You wouldn’t want to see it every week, but a time or two per year, it’s fun.
Another of Hawkins’ gripes is the weather during the event. Originally played in mid- January, the weather was known to sometimes be… tempestuous – not for nothing is the term “Crosby weather” a Monterey-area shorthand for wind and rain – and yes, there was a snow delay in 1962.
Another of Hawkins’ gripes is the weather during the event. Originally played in mid- January, the weather was known to sometimes be… tempestuous – not for nothing is the term “Crosby weather” a Monterey-area shorthand for wind and rain – and yes, there was a snow delay in 1962.
The tournament bounced around within the month of January over the years in search of better weather before settling into its current early-to-mid February time slot in 1979. The weather can still be problematic – witness last year’s delay due to a brief but intense hailstorm, which forced that bane of golf writers everywhere, a Monday finish – but compared to the weather patterns that dominate most of the continental United States in February, the Central California coast generally serves up the kind of enviable conditions that put smiles on the faces of the local Chamber of Commerce, and realtors.
One of Hawkins’ suggestions is to move the Tour Championship, with its late-August time slot, to Pebble Beach, fleeing the heat and humidity of Atlanta, or as he put it: “Playing for $15 million in gleaming August twilight on golf’s largest postcard turns common sense into the ultimate no-brainer.” While it’s true that the Monterey area serves up weather that’s much preferable to Atlanta’s late-summer conditions, the summer months tend toward overcast on the California coast, so – and as a native of the area I say this with love – his “gleaming August twilight” is more likely to be a gloomy, gradual dimming instead.
That summertime gloom is the reason that the PGA Tour Champions event that is held at Pebble and nearby Poppy Hills (home course of the Northern California Golf Association), the PURE Insurance Championship Benefitting the First Tee, moved from June back to its original September time slot a few years ago.
Hawkins’ ultimate proposal is to reposition the AT&T Pebble Beach Pro-Am back-to-back with the First Tee event. This idea has as its first drawback an untenable logistics problem; as its second, a diminishing of the event by moving it into the former Fall Tour portion of the schedule; as its third, a potential conflict with the Safeway Open, an established early-season event held at the Silverado Resort in the Napa wine country, three hours north of Pebble Beach; and last but not least, a major loss of revenue for the resort resulting from shutting down for two weeks during its best-weather high season period.
The bottom line is that Hawkins’ opinion piece displays a comprehensive level of ignorance of the essence of this event. It may no longer be the glamorous “Clambake” of old (Bing’s widow sold the tournament to AT&T in 1986, deleting the Crosby name over son-and-tournament-director Nathaniel’s objections) – but the weather, which even in rainy (or worse) conditions cannot completely disguise the beauty of the locale, and the pro-am format, with its slow rounds, ugly swings, and sometimes silly behavior (I’m talking about you, Bill Murray…) are hallmarks of the event.
One of Hawkins’ suggestions is to move the Tour Championship, with its late-August time slot, to Pebble Beach, fleeing the heat and humidity of Atlanta, or as he put it: “Playing for $15 million in gleaming August twilight on golf’s largest postcard turns common sense into the ultimate no-brainer.” While it’s true that the Monterey area serves up weather that’s much preferable to Atlanta’s late-summer conditions, the summer months tend toward overcast on the California coast, so – and as a native of the area I say this with love – his “gleaming August twilight” is more likely to be a gloomy, gradual dimming instead.
That summertime gloom is the reason that the PGA Tour Champions event that is held at Pebble and nearby Poppy Hills (home course of the Northern California Golf Association), the PURE Insurance Championship Benefitting the First Tee, moved from June back to its original September time slot a few years ago.
Hawkins’ ultimate proposal is to reposition the AT&T Pebble Beach Pro-Am back-to-back with the First Tee event. This idea has as its first drawback an untenable logistics problem; as its second, a diminishing of the event by moving it into the former Fall Tour portion of the schedule; as its third, a potential conflict with the Safeway Open, an established early-season event held at the Silverado Resort in the Napa wine country, three hours north of Pebble Beach; and last but not least, a major loss of revenue for the resort resulting from shutting down for two weeks during its best-weather high season period.
The bottom line is that Hawkins’ opinion piece displays a comprehensive level of ignorance of the essence of this event. It may no longer be the glamorous “Clambake” of old (Bing’s widow sold the tournament to AT&T in 1986, deleting the Crosby name over son-and-tournament-director Nathaniel’s objections) – but the weather, which even in rainy (or worse) conditions cannot completely disguise the beauty of the locale, and the pro-am format, with its slow rounds, ugly swings, and sometimes silly behavior (I’m talking about you, Bill Murray…) are hallmarks of the event.
Any significant change to the tournament, whether a time slot move or a change in format, would compromise the history and traditions of an event which holds a unique opposition in the PGA Tour’s parade of week-to-week, cookie cutter tournaments.
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