PGA Tour’s Napa event has a new sponsor – Procore

While the big boys and girls of the sports-reporting world were in Paris covering the Olympics and the first day of Olympic golf competition, some of we lesser lights in the world of golf media converged on the Silverado Resort in beautiful Napa, California for the media day for the upcoming 2024 edition of the PGA Tour’s Napa Valley stop.

It was an intriguing invitation, because the early communications from the event’s organizers had labeled it as the “Napa Valley Golf Championship”, signaling that the presenting sponsor of the last three years, the cybersecurity company Fortinet, had pulled out after completing only half of its six-year commitment to bankroll the tournament. Frankly, I wasn’t too surprised, because Fortinet had made it clear all along, back in the days before the Tour’s return to a calendar-year schedule, that they wanted Napa, and they wanted that special spot in the tournament calendar that this event occupied.

“We made a six-year commitment to the PGA Tour as a partner to have the Fortinet Championship, and the concept was we would be the first event of the season, and kick off the FedEx Cup points. That’s changed.

“We’re working very tightly with them—they know our preference. They know what we’re willing to do and it has a lot to do with Napa.”

Two years ago, in a press conference before the second year of Fortinet’s tenure as the presenting sponsor of this event, I asked their Senior VP of Marketing for North America, Jim Overbeck, what they thought about the schedule changes:

“I told them as the music’s playing, when it stops we don’t want to be in a worse chair than when we started. They’ve been a great partner with us, and they’re working to move some roadblocks to make sure that we’re in a really good spot.”

Evidently those roadblocks couldn’t be overcome, because here we are in 2024 and Fortinet is out. John Norris, the PGA Tour’s Senior VP of Tournament Business, politely declined to comment on the terms of Fortinet’s exit.

Past business aside, in what was almost literally an 11th-hour deal, Procore Technologies, Inc., a construction management software company based in Carpinteria, California, near Santa Barbara, has signed on for an initial two-year commitment to sponsor what will now be known as the Procore Championship. (I’m not exaggerating when I call it an 11th-hour deal: the agreement was signed at 8:00 p.m. on July 30th, the night before the July 31st media day press conference.)

Fans will notice some differences from last year’s event, with a return to parking at several sites along Atlas Peak Road, all served by shuttles, and the entrance to the tournament grounds once again just to the left of the main lawn, adjacent to the pro shop.

Though the post-round concerts won’t be back this year, the tournament’s events committee and the new sponsor’s management are committed to making the Procore Championship a fan-friendly event that highlights the special qualities of the Napa Valley region while providing a great golf-viewing experience.

Tournament rounds will take place September 12 – 15, at Silverado Resort and Spa at 1600 Atlas Peak Road, Napa. More fan information, including ticket info, is available at https://procorechampionship.com.

Napa Valley Golf Championship calls for volunteers

The rebranded Napa Valley PGA Tour event is putting out a call for volunteers to help run this year’s event. Formerly known as the Safeway Open and the Fortinet Championship, the Napa Valley Golf Championship, an official PGA TOUR event, takes place Sept. 12–15, 2024 at Silverado Resort in Napa, California.

If you have ever attended or even previously volunteered at a golf tournament, whether professional or amateur, you know how important the volunteer workers are to the running of an event. It is a fun, rewarding activity – I know, as I have volunteered at a number of USGA championship events – and a great chance to see, in this case, Tour-level professional golf close-up.

Committees seeking volunteers for the event include the hospitality committee, the supply and distribution committee, and the gallery management ambassador committee.

A branded uniform, including a polo, jacket and hat, in addition to other appreciation pieces, is included in the registration fee ($55 for new volunteers.)

For more information on committee descriptions and to sign up visit NapaValleyGolfChampionship.com/Volunteer/.

“Searching in St. Andrews”, by Sean Zak ⭐️⭐️⭐️⭐️

Spend a year in St. Andrews writing about golf? The year that the 150th Open Championship is being played at the Old Course, the literal Home of Golf? Any golf writer you can name would trade rounds at Pine Valley, Cypress Point and Seminole for that opportunity (well, maybe not Cypress…) – and in 2022, as the pandemic wound down and the Saudi-based revolution in men’s professional golf started to wind up, Sean Zak of Golf magazine did just that. The result is the book Searching in St. Andrews, a pleasant-enough read about an interesting and eventful year in the world of golf.

If you follow golf with more than a minimal level of interest you will already be aware of the big events of that year: Rory McIlroy fading in the stretch to let a mulleted Aussie with his eyes on Saudi millions and a tendency to pass the buck to his “team” steal the Claret Jug from his grasp, and LIV Golf erupting onto the scene with flashy dramatics and huge infusions of cash while some of the biggest names in men’s professional golf bailed on the professional tour that had already made them multi-millionaires for a chance to become extra-big multi-multi-millionaires. Against that background, a newly-single and newly-turned-30 Sean Zak took up residence in a 400-square-foot guest flat converted from an underused corner living room in a modest house in the Auld Grey Toon, and settled in to learn his way around the most famous city in the game of golf, in the country that invented the game.

The pages of the book are replete with the expected stories of interesting characters met, courses played, and libations consumed (maybe a few too many libations, in some cases); as well as some interesting behind-the-scenes looks at the genesis of LIV Golf’s disruptive entrance into the world of men’s professional golf. The latter is content that I don’t think you will find anywhere else, especially given that Zak was, on at least one occasion, one of only two golf media people present at a big LIV event – their flashy, over-the-top (and ultimately pointless) “draft” for the teams in their “Chuckles-the-Clown-puts-on-a-golf-tournament” event format.

Overall, Searching in St. Andrews is diverting read, treading the line between a notable exploration of an eventful year in men’s professional golf* and a boy’s-own tale of a freewheeling (but not without responsibilities) kid-in-a-candy-store year in a golfer’s dream world. The tales of boozing get old after a while, to be honest, and I was wielding my personal red pencil and a stack of sticky-note tabs noting places where, were I editing the book, I would be having a word or two with young Sean – but I think that most golfer-readers will enjoy both aspects of the book, and I think that it is a good choice for that golfing dad’s Father’s Day present come June.

* (I have specified “men’s professional golf” several times because, despite their protestations of “growing the game” the LIV Golf disruption is really only affecting the men’s professional game.)

Saturday at the “new look” Pebble Beach Pro-Am is just not the same

Saturday at the AT&T Pebble Beach Pro-Am (and its previous incarnation, the Crosby) used to be special at the namesake course, Pebble Beach Golf Links. Since it’s the weekend, there are more fans, of course, and in the original format Saturday was the day that the three-course rota brought the biggest names among the celebrity amateur players to the home course.

On Saturdays Pebble Beach Golf Links would be teeming with fans who didn’t know a driver from a wedge; they came to see the beautiful views and to spot famous faces playing golf amongst those views. The golfers among the spectators reveled in the fact that many of those stars, even with their staff bags and top-of-the-line equipment, and their memberships at high-rent private clubs like Riviera, Bel Air, and L.A. Country Club, had golf games that they could relate to. They were thrilled to see the stars, and also happy to see them display their human side on a golf course.

All of that has gone by the wayside with the transformation of this unique classic event into one of the PGA Tour’s “Signature” events. In order to create a schedule of events that concentrate more players from the upper echelons of the Tour’s membership, the eight Signature tournaments on the 2024 schedule will have bigger purses (Pebble’s went from $9 million to $20 million), with a larger percentage to the winner; smaller fields (70 – 80) drawn from the top tier of the Tour’s members; and except for three player-hosted Signature Events – the Genesis Invitational, Arnold Palmer Invitational, and Memorial Tournament – no cut.

The Tour’s leadership seem to be of the opinion that a larger number of “big names” playing for four days straight will draw more fans to the course and the TV coverage, but to my mind these events represent a watered-down product with little of the drama inherent in the make-the-cut or-go-home tournament format that we have known for years.

Not everyone is unhappy about the new format, of course (see below.) There have always been the curmudgeonly grumps (usually folks from outside the area) who complained about slow play, amateur antics (see Bill Murray…), etc., but the original format is a tradition that stretches back to 1947 – and there are plenty of us who are sorry to see it go.

Still lots to talk about…

New format aside, there was still some good-to-great golf on display today. Reigning U.S. Open champion Wyndham Clark put on a show, carding two eagles, nine birdies, and a bogey on the way to a course record* 60 and the lead in the clubhouse at 17-under. Friday co-leader Ludvig Åberg, playing five holes behind Clark, was sitting at 15-under when Clark tapped in for his 60, and was in good position to challenge for the lead, as was last week’s winner of the Farmers Insurance Open, Matthieu Pavon, at 14-under through fourteen holes.

A clutch of players at 13-under – Jason Day, Mark Hubbard, Sam Burns, and another Friday co-leader, Thomas Detry; and a couple of big names at 12-under, Justin Thomas and Scottie Scheffler – could all have been said to be in the hunt for the tournament title as Clark’s ball dropped for the historic 60.

As it turned out, the third round finished with a pack on Wyndham Clark’s tail. Ludvig Åberg made only his second birdie of the back nine on #18 to close to within a stroke at 16-under; Matthieu Pavon closed out a string of six pars with a birdie on #18 for a 15-under; former San Jose State golfer Mark Hubbard birdied 18 and joined Thomas Detry at 14-under, and Scottie Scheffler birdied #18 to join Jason Day, 2023 AT&T Pro-Am champ Tom Hoge, and Justin Thomas at 13-under, T6, four strokes back. Sam Burns rounds out the top 10 alone at 12-under – and five strokes back is the most a reasonable assessor would give any chance of being able to come from behind to steal a win.

The weather, though…

High winds and significant rainfall amounts are predicted overnight into Sunday morning, and as play wound down Chief referee Gary Young came into the media center and laid out the possibilities for the tournament’s finish: Weather conditions will be evaluated overnight, and a decision on Sunday play made at 5:00 a.m. Players will be messaged at 5:15 a.m. as to whether play will proceed; wind and rain conditions will determine whether play will take place. Due to the anticipated conditions, no spectators will be allowed on the course on Sunday.

If play starts on Sunday, but the round cannot be finished, a Monday finish is in play, but ONLY if play can be concluded on Monday. Current green speeds can sustain play in winds up to ≈40 mph, but a combination of the wind and the effects of additional rain on an already soggy golf course will determine how, and when, the event is wrapped up. Sunday conditions are expected to be the most severe, so fans will be allowed on the course on Monday.

Stay tuned, folks.

* Preferred lies were in play, so…

2024 AT&T Pro-Am, Day 2: Almost boring…

There is a distinct lack of drama during the Friday round of a no-cut golf tournament. With the exception of the original-format Pebble Beach Pro-Am, which featured a Saturday cut because of the three-course rota, Friday is traditionally go-big-or-go-home day, when players at or near the top of the leaderboard are trying to continue their good play and hang on to their spots, and back-markers are looking to find another gear, up their games and get, or stay, above the cut line in order to make a paycheck.

Five of eight of the PGA Tour’s new limited-field Signature events, of which the AT&T Pebble Beach Pro-Am is now one, have no cut (the exceptions are the three player-hosted invitationals: the Genesis Invitational, Arnold Palmer Invitational, and the Memorial Tournament), so that Friday drama (or desperation, in some cases) that made it my favorite tournament day, after Sunday, is gone.

Of course, even in a guaranteed-payday tournament like this there is an incentive to play well. After all, with a total purse of $20 million, 1st-place money is a life-changing (at least for mere mortals) $3.6 million, and 10th-place still nets the player something north of half a million dollars. Even DFL* money is a mere $32,000, but that will at least cover your expenses for the week with a nice chunk of change left over – and you got to play Pebble Beach and Spyglass Hill.

When you add to that picture a near-total lack of wind, and rain-softened greens that held every shot that hit them, the drama factor on the second day of the 2024 AT&T Pebble Beach Pro-Am was, well – low.

That being said, in some ways the new-look Pro-Am stayed true to its roots, because from early in the day Friday, despite the Signature Events’ promise of “more big names” and therefore “more excitement”, two less-than-familiar names – Thomas Detry and Ludvig Åberg, a Belgian and a Swede, respectively, held sway at the top of the leaderboard throughout the day.

Playing at Pebble, Detry laid a 2-under 70 (which included bogeys at holes 4 and 5) on top of the 9-under he carded Thursday at Spyglass Hill to hang on to a share of first place, while Åberg took serious advantage of the benign conditions at the tournament’s namesake course to rack up an impressive 7-under 65, second-lowest score on the day to join Detry at the top of the leaderboard.

Also crowding onto the top step, at this point, was Scottie Scheffler, who has come a long way since his 2013 USGA Jr. Amateur Championship victory at Martis Camp in Truckee. Scheffler took low-round-of-the-day honors, helped to a tidy 8-under 64 by a 35-foot birdie putt on 17. He rose thirteen spots up the leaderboard today to muscle in on a share of first place.

Where were the rest of the big names?

Rory McIlroy, current world #2 who was touted as the event’s biggest draw, couldn’t buy a putt all day (SG-Putting: 2.6), and seems to have lost the ability to hit any kind of a draw; he doubled down on his previous day’s troublesome 1-under round at Spyglass with a weak-sauce 2-over 74 at Pebble, dropping to T65 at 1-over. Of some consolation, perhaps, is the fact that McIlroy and his amateur partner, Jeff Rhodes, a managing partner at TPG Capital, won the pro-am competition with a 17-under total.

Patrick Cantlay, who sat one stroke behind Detry at the end of the first round, clung on with a 2-under 70 today, also at Pebble Beach; he is currently alone in 4th place.

Justin Thomas, who hasn’t stepped foot on this course in a decade, added a 3-under round on Pebble today to yesterday’s 6-under at Spyglass for a comfortable 9-under T5, two strokes back of the leading trio. Thomas shares the T5 spot with Argentinian Emiliano Grillo, and Frenchman Matthieu Pavon, who was last week’s winner on Tour in the Farmers Insurance Open at Torrey Pines.

AT&T Pebble Beach Pro-Am 2023 champion Justin Rose managed just one more birdie than bogeys today, netting a 1-under 71 that dropped him fifteen spots down the leaderboard to T23, while AT&T spokesperson Jordan Spieth managed a 3-under 69, climbing six spots to T44.

The NorCal-associated golfers in the field finished the day as follows:

• Collin Morikawa and Mark Hubbard – 7-under, T10
• Maverick McNealy – 3-under, T44
• Kurt Kitayama, Chico native and UNV grad – 1-under, T55
• Max Homa, 2013 Cal grad – 2-under, T53
• Patrick Rodgers – 6-over, T78

*  (Dead f--king last)

Thursday at the 2024 AT&T Pro-Am: Detry in the lead, McNealy makes a big recovery

What a difference a day makes. Wednesday at Pebble Beach, the final practice day before competition rounds began, was a day of high winds and little rain – until the evening, when another “Pineapple Express” atmospheric river pounded the Central Coast with over an inch of rain. Thursday morning dawned with a mix of towering cloudscapes, rain showers, and patches of blue sky – a day when a jacket, an umbrella, and sunglasses would all come into play.

It was in this mixed bag of weather conditions that the first day of competition began in the “new look” Pebble Beach Pro-Am. Even with just 80 pairings and two courses in play, the traditional two-tee (#1 and #10) start was still in play; tee times ran from 8:45 to 10:33 at comfortable 12-minute intervals – still a desirable procedure when amateurs are in the mix. With the weather outlook for the weekend looking less than rosy – and positively nasty on Sunday, conversation around the lunch table in the media center touched on the possibility of play delays, one 36-hole day, a shortened event, or even the dreaded Monday finish. For today’s opening round, however, players and spectators alike enjoyed the light breezes and crashing surf, with – for most of the day – just the occasional brief rain shower bringing out jackets and umbrellas.

Big names in the mix

Ulster’s Rory McIlroy, back at Pebble Beach for the first time since the 2019 U.S. Open, rose to the top of the leaderboard briefly as he hit 6-under through 14 holes at Spyglass – before a bogey, double-bogey, bogey finish dropped him well down the leaderboard (the double-bogey on #8 involved a penalty for an improper drop.) Patrick Cantlay, meanwhile, playing three groups behind him, took over the top spot at 6-under after a birdie on #13, a string of four birdies at holes #17 through #2, and another at hole #5.

Cantlay went on to birdie his 16th and 17th holes to take over the top spot at 8-under. A late charge by Korea’s Si Woo Kim came up short, as a bogey at #9 dropped him to 6-under – but wait, there’s more…

Another “who is that guy” early leader at the AT&T Pro-Am

Late in the day, Thomas Detry of Belgium, also playing at Spyglass Hill, was 6-under through 16 holes and challenging for the outright lead. A birdie at #17 put him level with Cantlay – and then he took sole possession of the top of the leaderboard with a dramatic chip-in birdie from the right rough at Spy’s par-four 18th. With the new format dictating only one round at Spyglass Hill for all players, can Detry, an eighth-year pro still looking for his first win on Tour, follow up with three good rounds at Pebble Beach?

Maverick McNealy’s up-and-down round

Former Stanford Men’s Golf great Maverick McNealy coasted through most of the front nine on pars, with a lone birdie at #6, the par-five hole that plays up a five-story cliff on Arrowhead Point, but came to grief at holes 9 and 10. These two daunting par-four’s form part of the three-hole stretch (holes 8, 9, and 10) that sportswriter Dan Jenkins dubbed “Abalone Corner”, echoing the “Amen Corner” moniker given to Augusta National’s 11th through 13th.

After a par on #8, McNealy bogeyed #9 after going down the left side of the hole bunker-rough-green; he then flipped the script on #10, sailing his approach shot wide right, over the cliff but hanging up in the rough, luckily not falling all the way to the beach below. His recovery shot sailed over the green to the left rough, thence to the green and two putts for a double-bogey six and a mid-round score of 2-over.

After his adventure at #10, another string of routine pars got McNealy to Pebble’s picture-postcard closing hole, the par-five 18th, where in 2021 he narrowly missed a shot at forcing a playoff against Daniel Berger. That year, on the 72nd hole of the tournament, he sailed a beautiful high-draw 3-iron shot to 22 feet above the hole, only just missing the eagle putt that would have put the tournament into extra holes (after Berger did make eagle there, a few minutes later.)

In today’s round he followed a 304-yard drive to the right edge of the fairway, threading the needle between the cypress tree and the bunker complex there, with an absolutely stiffed second shot, a hybrid from 236 yards, to a scant eight feet above the hole. This time he made the eagle putt, making up the two-shot deficit from #10 to finish even for the round. A little more in the way of play of that caliber and we may see another high finish here at Pebble Beach from the young man who literally grew up on this golf course though his early teens.

The other NorCal-associated golfers in the field finished the day as follows:

• Collin Morikawa, former Cal golfer and 2020 PGA Championship winner at Harding Park – 5-under, T5
• Kurt Kitayama, Chico native and UNV grad – 3-under, T15
• Max Homa, 2013 Cal grad – 3-under, T15
• Former SJSU Men’s Golf standout Mark Hubbard – 3-under, T15
• Patrick Rodgers, Stanford Men’s Golf star who tied Tiger Woods’s 11-victory record – 4-over, T77

Pebble Beach, 2024: Everything changes, but is it for the better?

The AT&T Pebble Beach Pro-Am, which is far and away my favorite PGA Tour event, has been through a lot of changes over the years. Still sometimes referred to by old-timers from the area (like me…) as “the Crosby”, the event can trace its roots to 1934, when crooner Bing Crosby got together with a bunch of his celebrity pals at the Old Brockway Golf Course on Lake Tahoe’s North Shore for golf, food, drinks, and laughs.

In 1937 Bing moved the get-together to the Rancho Santa Fe Golf Club, north of San Diego, where he had a home on the back nine. This is when the pro-am aspect began, with Crosby pairing touring pros with amateur players drawn from the ranks of his show-business friends and the member of the Lakeside Golf Club in Hollywood, where he was a member (and five-time club champion).

“The Clambake” as the event came to be called, named for the closing-night beach party, ran for five years in Rancho Santa Fe before the Second World War called a halt, but in 1947 civic leaders in Monterey convinced Crosby to revive the event and move it to the Monterey Peninsula, where it became the National Pro-Am Golf Championship.

AT&T took over as the presenting sponsor in 1986, dropping the Crosby name (and Crosby family involvement) from the tournament, when Bing’s second wife, Kathryn Crosby, sold off the naming rights to AT&T for a cool half-million dollars.

In its Monterey Peninsula glory days the event drew scores of fans to the beautiful scenery of the rugged coastline – and to the star-studded field of pro golfers matched up with celebrities from the world of entertainment such as Phil Harris, James Garner, Jack Lemmon*, and Clint Eastwood (now a partner in the ownership group of the property). The star power of the celebrity amateurs slipped over the years, with sports heroes, B-list (or lower) Hollywood types, and corporate bigwigs taking over the amateur field, but the scenery and the promise of a glimpse of a famous (or semi-famous) name struggling to make the pro-am cut (cough, cough Ray Romano cough, cough) still drew the crowds, especially on Saturday, when the A-list celebrity/pro pairings were all stacked up on Pebble itself.

For 2024, however, the upheaval in the world of men’s professional golf of the last two years, engendered by the influx of Saudi money and the creation of the LIV Golf league, has resulted in the largest change in the structure and format of this event since the Second World War shut it down.

In order to deal with the threat represented by the deep pockets of the Saudi PIF and their apparent determination to dominate the world of men’s professional golf, the PGA Tour created Signature events, tournaments with limited fields, no cut (except for three player-hosted tournaments), and most importantly, to the players at least, increased purses – $20 million (up from $9 million in the case of this tournament), with $3.6 million to the winner.

For this event, quickly, the changes for 2024 are: 

• 80-player field vice the old 156-player field.
• Course rota cut down to two courses (Pebble Beach itself, and Spyglass Hill) from three, with weekend play only on Pebble.
• Amateurs playing Thursday and Friday only.
• Amateur players restricted as to handicap (looking for better, and hopefully faster, players), and no more show business amateurs; just deep-pocket corporate and pro sports amateurs.

AT&T-featured player Jordan Spieth spoke to the assembled media at Pebble Beach on Wednesday afternoon, and as he struggled to be heard over the gusty winds that rattled the temporary tarps-over-frame media-center structure, he said that the tournament this year has “a lot less Bing Crosby” in the event this year; “on course it feels like a major, off course it feels a lot less like the old Crosby**.” 

Jordan also mentioned the potential thrill of seeing some of the best players in the world (18 of the Top 20 in the World Rankings are in the field this week) coming down the stretch in contention on Sunday afternoon. While this is undoubtedly a Good Thing, how will the new format of this classic, and formerly unique, event compare to the glory days of yore – and how will the fans, both onsite and at home, react to the new look?

No other event in the world of professional golf has ever looked like Pebble Beach – and I’m not just talking about the scenery. Now, however, with the exception of the scenery (which is unmatched in the game  – fight me…), an event that started as a gathering of friends for golf and laughs, and thrived as an entertainment showcase and the premier charity-beneficent event in professional golf, has morphed over 80 years’ time into a bigger-money clone of seven other events on the schedule.

Maybe a Sunday afternoon with four or five of the top 10 players in the world coming down the stretch in contention for the trophy makes for an exciting finish, but honestly, we can see that several times a year, at many other tournaments. What we have lost in this change, however, is an intangible charm that “the Clambake” brought to the world of professional golf for one rainy/sunny/windswept wintertime week every year – a charm that, I’m afraid, we will never see again in the even-bigger-money New Age of men’s professional golf.

* (Youngsters in the audience may want to do a quick online search of some of these names.)

** (It hasn’t been called “the Crosby” since eight years before Jordan was born.)